If every growth idea on the table is just more of the same - another push, another product, another year - then
Challenge The Frame is your solution.
With the resources on this page, you can learn to find the move that's Different - and compounds your business.
More of the same. Go again, harder. Profitable - but it stays a hit.
Same logic, new SKU, same customers. Real, but incremental.
A structurally new line that compounds back into the original. The one that transforms.
The MAD Rules of Business (Re)Investment.See the full framework →
The thinking behind Australia's largest video game company - and the pitch that got Disney, Fox, Universal and MGM to sign on to monetising piracy.
Start free, go deeper when you're ready. Every tool hones how you make decisions.
Worked examples, assignments, personal feedback. AUD $297.
One question a day to keep you mindful of your progress.
More, Adjacent, Different - the three ways to move on a win.
A 5-minute read you can apply today.
The full course
Who's teaching this
Built Australia's largest video game company from a bedroom in 1995 - eight-figure revenues, staff across three continents. In 2016 I pitched Hollywood's biggest studios (Disney, Fox, Universal, MGM among them) on turning the piracy they were fighting into a new revenue stream - and got them to sign on to an idea that was anathema to everything they believed. Challenge The Frame is the thinking behind 30 years of turning crazy-sounding ideas into obvious-in-hindsight wins.